NIKE Fundamentals
What does the company do?
NIKE, Inc. (NIKE) is engaged in the design, development and worldwide marketing of footwear, apparel, equipment, and accessory products. NIKE sells athletic footwear and athletic apparel. It sells its products to retail accounts, through NIKE-owned retail, including stores and Internet sales, and through a mix of independent distributors and licensees, in over 170 countries around the world. Running, training, basketball, soccer, sport-inspired casual shoes, and Kid’s shoes are its footwear categories. It also markets shoes designed for aquatic activities, baseball, cheerleading, football, golf, lacrosse, outdoor activities, skateboarding, tennis, volleyball, walking, wrestling, and other athletic and recreational uses. It sells a line of performance equipment under the NIKE brand name, including bags, socks, sport balls, eyewear, timepieces, electronic devices, bats, gloves, protective equipment, golf clubs, and other equipment designed for sports activities.


How much does the company sell and earn?
Investors need to know how much stuff or services a company sells, and how much of that total it keeps as income (or profit) to grow its business or return to shareholders. The more of each, the better. In general, look for companies that sell and earn more than peers.

  • NIKE one-year sales: 18.54 Bil.
    Difference from the average for the Textile - Apparel Footware & Accessories group: 51.29%
  • NIKE one-year income: 1.49 Bil.
    Difference from the average for the Textile - Apparel Footware & Accessories group: 41.05%

    Sales & Income (past 12 months)CompanyIndustry
    Sales18.54 Bil 12.26 Bil 
    Income1.49 Bil 1.06 Bil 


How fast is the company growing?

  • NIKE one-year sales growth: -11.70%.
    Difference from the average for the Textile - Apparel Footware & Accessories group: -4.00 pct. pts.
  • NIKE one-year income growth: 0.50%.

    Sales & Income Growth (past 12 months)CompanyIndustry
    Sales Growth -11.70%  -7.70% 
    Income Growth 0.50%  -0.60% 


How profitable is the company?
Investors prefer companies that increase profit margins -- the percentage of sales that they keep -- every year. This is accomplished either by lowering expenses or raising prices. Look for companies that consistently find ways to squeeze more profits out of sales than their peers.

  • NIKE one-year net profit margin: 8.0%
    Difference from the company's 5-year average net profit margin: -1.0 pct. pts.
    Difference from the average for the Textile - Apparel Footware & Accessories group: -2.1 pct. pts.

    Net profit margins (%)
    Company8.0% 
    Company 5-Yr Avg.9.0% 
    Industry10.1% 


How is the company's financial health?
The debt/equity ratio shows how much a firm has borrowed as a percentage of its stock equity. The lower, the better.

  • NIKE debt/equity ratio: 0.06.
    Difference from the average for the Textile - Apparel Footware & Accessories group: NA.

     CompanyIndustry
    Debt/equity ratio0.06 0.06 

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