Lamar Advertisin Fundamentals
What does the company do?
Lamar Advertising Company (Lamar Advertising) is an outdoor advertising company in the United States based. As of December 31, 2008, the Company owned and operated approximately 159,000 billboard advertising displays in 44 states, Canada, and Puerto Rico, approximately 100,000 logo advertising displays in 19 states and the province of Ontario, Canada, and operated over 29,000 transit advertising displays in 17 states, Canada and Puerto Rico. Lamar Advertising offers its customers a fully integrated service, satisfying all aspects of their billboard display requirements from ad copy production to placement and maintenance. It operates three types of outdoor advertising displays: billboards, logo signs and transit advertising displays. Lamar Advertising sells its advertising space on two types of billboards: bulletins and posters. As of December 31, 2008, the Company owned and operated approximately 1,100 digital billboard advertising displays in 38 states and Canada.


How much does the company sell and earn?
Investors need to know how much stuff or services a company sells, and how much of that total it keeps as income (or profit) to grow its business or return to shareholders. The more of each, the better. In general, look for companies that sell and earn more than peers.

  • Lamar Advertisin one-year sales: 1.07 Bil.
    Difference from the average for the Marketing Services group: -22.58%
  • Lamar Advertisin one-year income: -45.56 Mil.
    Difference from the average for the Marketing Services group: 96.13%

    Sales & Income (past 12 months)CompanyIndustry
    Sales1.07 Bil 1.39 Bil 
    Income-45.56 Mil -1.18 Bil 


How fast is the company growing?

  • Lamar Advertisin one-year sales growth: -13.40%.
    Difference from the average for the Marketing Services group: -4.80 pct. pts.

    Sales & Income Growth (past 12 months)CompanyIndustry
    Sales Growth -13.40%  -8.60% 
    Income Growth NA  14.10% 


How profitable is the company?
Investors prefer companies that increase profit margins -- the percentage of sales that they keep -- every year. This is accomplished either by lowering expenses or raising prices. Look for companies that consistently find ways to squeeze more profits out of sales than their peers.

  • Lamar Advertisin one-year net profit margin: -4.2%
    Difference from the average for the Marketing Services group: 40.8 pct. pts.

    Net profit margins (%)
    Company-4.2% 
    Company 5-Yr Avg.2.8% 
    Industry-45.0% 


How is the company's financial health?
The debt/equity ratio shows how much a firm has borrowed as a percentage of its stock equity. The lower, the better.

  • Lamar Advertisin debt/equity ratio: 3.20.
    Difference from the average for the Marketing Services group: 33.89%.

     CompanyIndustry
    Debt/equity ratio3.20 2.39 

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