JC Penney Fundamentals
What does the company do?
J. C. Penney Company, Inc. (JCPenney) is a holding company whose principal operating subsidiary is J. C. Penney Corporation, Inc. (JCP). The Company is retailer, operating 1,093 JCPenney department stores in 49 states and Puerto Rico as of January 31, 2009. The Company’s business consists of selling merchandise and services to consumers through its department stores and Direct (Internet/catalog) channels. Department stores and Direct serve the same type of customers and provide the same mix of merchandise, and department stores accept returns from sales made in stores, via the Internet and through catalogs. The Company sells family apparel and footwear, accessories, fine and fashion jewelry, beauty products through Sephora inside JCPenney and home furnishings. In addition, the department stores provide its customers with services, such as styling salon, optical, portrait photography and custom decorating.


How much does the company sell and earn?
Investors need to know how much stuff or services a company sells, and how much of that total it keeps as income (or profit) to grow its business or return to shareholders. The more of each, the better. In general, look for companies that sell and earn more than peers.

  • JC Penney one-year sales: 17.76 Bil.
    Difference from the average for the Department Stores group: -57.92%
  • JC Penney one-year income: 259.00 Mil.
    Difference from the average for the Department Stores group: -86.21%

    Sales & Income (past 12 months)CompanyIndustry
    Sales17.76 Bil 42.22 Bil 
    Income259.00 Mil 1.88 Bil 


How fast is the company growing?

  • JC Penney one-year sales growth: -5.70%.
  • JC Penney one-year income growth: -85.80%.
    Difference from the average for the Department Stores group: -80.50 pct. pts.

    Sales & Income Growth (past 12 months)CompanyIndustry
    Sales Growth -5.70%  5.70% 
    Income Growth -85.80%  -5.30% 


How profitable is the company?
Investors prefer companies that increase profit margins -- the percentage of sales that they keep -- every year. This is accomplished either by lowering expenses or raising prices. Look for companies that consistently find ways to squeeze more profits out of sales than their peers.

  • JC Penney one-year net profit margin: 1.5%
    Difference from the company's 5-year average net profit margin: -3.2 pct. pts.
    Difference from the average for the Department Stores group: -3.9 pct. pts.

    Net profit margins (%)
    Company1.5% 
    Company 5-Yr Avg.4.7% 
    Industry5.3% 


How is the company's financial health?
The debt/equity ratio shows how much a firm has borrowed as a percentage of its stock equity. The lower, the better.

  • JC Penney debt/equity ratio: 0.74.
    Difference from the average for the Department Stores group: 15.63%.

     CompanyIndustry
    Debt/equity ratio0.74 0.64 

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