What does the company do?
Apple Inc. (Apple) designs, manufactures, and markets personal computers, mobile communication devices, and portable digital music and video players, and sells a variety of related software, services, peripherals, and networking solutions. The Company sells its products worldwide through its online stores, its retail stores, its direct sales force, and third-party wholesalers, resellers, and value-added resellers. In addition, the Company sells a variety of third-party Macintosh (Mac), iPhone and iPod compatible products, including application software, printers, storage devices, speakers, headphones, and various other accessories and peripherals through its online and retail stores, and digital content and applications through the iTunes Store. The Company sells to consumer, small and mid-sized business (SMB), education, enterprise, government and creative customers.
How much does the company sell and earn?
Investors need to know how much stuff or services a company sells, and how much of that total it keeps as income (or profit) to grow its business or return to shareholders. The more of each, the better. In general, look for companies that sell and earn more than peers.
- Apple one-year sales: 36.54 Bil.
Difference from the average for the Personal Computer Systems group: -4.41% - Apple one-year income: 5.70 Bil.
Difference from the average for the Personal Computer Systems group: 11.89%| Sales & Income (past 12 months) | Company | Industry |
|---|
| Sales | 36.54 Bil | 38.22 Bil | | Income | 5.70 Bil | 5.10 Bil |
How fast is the company growing?
- Apple one-year sales growth: 12.50%.
Difference from the average for the Personal Computer Systems group: 5.00 pct. pts. - Apple one-year income growth: 18.00%.
Difference from the average for the Personal Computer Systems group: 8.80 pct. pts.| Sales & Income Growth (past 12 months) | Company | Industry |
|---|
| Sales Growth | 12.50% | 7.50% | | Income Growth | 18.00% | 9.20% |
How profitable is the company?
Investors prefer companies that increase profit margins -- the percentage of sales that they keep -- every year. This is accomplished either by lowering expenses or raising prices. Look for companies that consistently find ways to squeeze more profits out of sales than their peers.
- Apple one-year net profit margin: 15.6%
Difference from the company's 5-year average net profit margin: 1.9 pct. pts. Difference from the average for the Personal Computer Systems group: 3.3 pct. pts.
| Net profit margins (%) |
|---|
| Company | 15.6% | | Company 5-Yr Avg. | 13.7% | | Industry | 12.4% |
How is the company's financial health?
The debt/equity ratio shows how much a firm has borrowed as a percentage of its stock equity. The lower, the better.
- Apple debt/equity ratio: 0.00.
Average debt/equity ratio for the Personal Computer Systems group: 0.10.
| | Company | Industry |
|---|
| Debt/equity ratio | 0.00 | 0.10 |
|