What does the company do?
Sony Corporation (Sony) is engaged in the development, design, manufacture and sale of various kinds of electronic equipment, instruments and devices. Sony operates in five segments: Electronics, which develops, designs, manufactures and sells electronic equipment, instruments and devices for consumer and professional markets; Games, in which Sony Computer Entertainment Inc. (SCEI) develops, produces, markets and distributes PlayStation 2 (PS2), PSP (PlayStation Portable) (PSP) and PLAYSTATION 3 (PS3) hardware and related software; Pictures, which encompasses motion picture production and distribution, television production and distribution, and digital content creation and distribution; Financial Services, which includes the activities of Sony Financial Holdings Inc. (SFH), and All Other, which comprises Sony Music Entertainment (SME) and Sony Music Entertainment (Japan) Inc. (SMEJ). On October 1, 2008, it acquired Bertelsmann’s 50% interest in SONY BMG MUSIC ENTERTAINMENT (SONY BMG).
How much does the company sell and earn?
Investors need to know how much stuff or services a company sells, and how much of that total it keeps as income (or profit) to grow its business or return to shareholders. The more of each, the better. In general, look for companies that sell and earn more than peers.
- SONY one-year sales: 78.40 Bil.
Difference from the average for the Electronic Equipment group: 108.56% - SONY one-year income: -2.46 Bil.
Difference from the average for the Electronic Equipment group: 1.00%| Sales & Income (past 12 months) | Company | Industry |
|---|
| Sales | 78.40 Bil | 37.59 Bil | | Income | -2.46 Bil | -2.49 Bil |
How fast is the company growing?
- SONY one-year sales growth: -19.50%.
Difference from the average for the Electronic Equipment group: -9.30 pct. pts.| Sales & Income Growth (past 12 months) | Company | Industry |
|---|
| Sales Growth | -19.50% | -10.20% | | Income Growth | NA | -18.00% |
How profitable is the company?
Investors prefer companies that increase profit margins -- the percentage of sales that they keep -- every year. This is accomplished either by lowering expenses or raising prices. Look for companies that consistently find ways to squeeze more profits out of sales than their peers.
- SONY one-year net profit margin: -2.9%
Difference from the average for the Electronic Equipment group: 5.5 pct. pts.
| Net profit margins (%) |
|---|
| Company | -2.9% | | Company 5-Yr Avg. | 1.4% | | Industry | -8.3% |
How is the company's financial health?
The debt/equity ratio shows how much a firm has borrowed as a percentage of its stock equity. The lower, the better.
- SONY debt/equity ratio: 0.47.
Difference from the average for the Electronic Equipment group: -12.96%.
| | Company | Industry |
|---|
| Debt/equity ratio | 0.47 | 0.54 |
|
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